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red cat eye gel polish
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$200K$200K/yr · 331K searches
Review moat
Okay2,916.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.85avg listing price — sweet spot $15–$100
Price range
Bad$6.45–$15.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.9%90-day search growth — must beat 0% to launch