50
red and black wig
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$45.51avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good576.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.19–$181.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$75K$75K/yr · 172K searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale