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razor refills
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Price range
Good$5.23–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$183K$183K/yr · 79K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,346.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand