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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,018avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 140K searches
Avg price
Bad$7.66avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.73–$13.21cheapest to priciest tracked listing — scored on the share inside $15–$100