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Launch itA $3.8M/yr market growing +26.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.8M$3.8M/yr · 1.4M searches
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.40avg listing price — sweet spot $15–$100
Price range
Great$9.29–$39.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad29,712avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand