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razor blades
Launch itA $4.0M/yr market growing +4.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$4.0M$4.0M/yr · 2.6M searches
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.78–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,351.45avg incumbent reviews — the moat a new listing must climb