38
raw sugar scrub
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Price range
Good$9.14–$25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,333avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 69K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand