45
rare beauty eye brightener
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.47avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.64–$44.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$265K$265K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,350.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale