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raquel welch wigs
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Competition
Great20%top-5 click share — an open shelf
Review moat
Great416.21avg incumbent reviews — the moat a new listing must climb
Market size
Good$555K$555K/yr · 656K searches
Avg price
Good$165.73avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$9.91–$482.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale