46
rainbow bath bomb
Skip itSoft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$7.31–$31.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,465.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 81K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-65.8%90-day search growth — must beat 0% to launch