49
quick dry top coat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$681K$681K/yr · 2.5M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,015.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.18avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.21–$12.33cheapest to priciest tracked listing — scored on the share inside $15–$100