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purple toning drops
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Good$3.11–$34.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,701.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 21K searches