42
purple hair wax
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Review moat
Okay2,673.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 219K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$6.06–$16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch