60
purple hair mask
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Price range
Great$3.11–$67.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$711K$711K/yr · 567K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,586.13avg incumbent reviews — the moat a new listing must climb