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purple hair dye
Launch itA $1.2M/yr market growing +10.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.6M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.11–$29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad36,971.53avg incumbent reviews — the moat a new listing must climb