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purple face glitter
Skip itPrices mostly outside the sweet spot ($5.40–$14.53) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,116.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.49avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 76K searches
Price range
Bad$5.40–$14.53cheapest to priciest tracked listing — scored on the share inside $15–$100