55
purple eyeshadow
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-5.4% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$254K$254K/yr · 586K searches
Price range
Okay$1.99–$20.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Review moat
Bad8,342.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand