46
purple eyeshadow stick
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$1.99–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Review moat
Bad11,739.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 116K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch