57
purple eyeliner
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.99–$26.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 293K searches
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad13,977.9avg incumbent reviews — the moat a new listing must climb