61
purple conditioner
Launch itA $910K/yr market growing +18.0% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Market size
Great$910K$910K/yr · 420K searches
Price range
Good$7.92–$28.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,602.63avg incumbent reviews — the moat a new listing must climb