51
purple blush
Worth a lookShows low returns (1.5%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.81–$30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Review moat
Okay3,464.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 241K searches
Signals No Dominant Brand