47
purology strength shampoo and conditioner for color process hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$42.48avg listing price — sweet spot $15–$100
Price range
Great$11.47–$81.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Market size
Okay$260K$260K/yr · 46K searches
Review moat
Bad7,083.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand