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pureology travel size
Worth a lookShows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.47–$33.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Market size
Okay$259K$259K/yr · 81K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,571.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand