48
pureology hairspray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Price range
Great$11.92–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$283K$283K/yr · 61K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,939avg incumbent reviews — the moat a new listing must climb
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand