44
pur foundation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.87avg listing price — sweet spot $15–$100
Price range
Incredible$23.69–$45.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 134K searches
Brand share
Bad100%top-5 brand share — brand-locked demand