50
pumpkin soap
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.94–$27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,898.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 375K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand