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pumpkin lotion
Worth a lookShows demand growing +102.2% this quarter, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Growth
Great+102.2%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good583.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Price range
Good$3.50–$32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 173K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Trending