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pumpkin body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,394.05avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.17–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 400K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand