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pumice stone for feet
Launch itA $4.0M/yr market growing +10.4% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.0M$4.0M/yr · 3.4M searches
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,297.11avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Price range
Bad$4.31–$14.09cheapest to priciest tracked listing — scored on the share inside $15–$100