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pulp riot purple
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great279.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.61–$15.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$63K$63K/yr · 286K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock