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protex
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$31.53avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good694.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.55–$137.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 22K searches
Brand share
Bad96%top-5 brand share — brand-locked demand