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protein hair treatment
Worth a lookShows low returns (0.9%), but soft demand (-13.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.7M searches
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Price range
Good$1.97–$42.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad6,103.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch