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proraso shaving soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Review moat
Bad10,884.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 38K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.78–$14.60cheapest to priciest tracked listing — scored on the share inside $15–$100