40
proraso aftershave
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Market size
Okay$204K$204K/yr · 80K searches
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$13.39–$15.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,810avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand