47
professional hair color
Skip itPrices mostly outside the sweet spot ($4.92–$13.88) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$545K$545K/yr · 801K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,728.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.89avg listing price — sweet spot $15–$100
Price range
Bad$4.92–$13.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand