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proactiv cleanser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.63avg listing price — sweet spot $15–$100
Price range
Great$9.82–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,593.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 13K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand