52
primer with spf
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$487K$487K/yr · 473K searches
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Price range
Okay$6.19–$23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,996.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand