46
prime eyes glide eyeliner for older women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.09avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great$10.75–$27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$378K$378K/yr · 393K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Review moat
Bad11,729.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand