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prime day skincare
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Price range
Great$9.26–$41.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$599K$599K/yr · 344K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad23,139.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand