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Launch itA $2.4M/yr market growing +79.4% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 5.2M searches
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Growth
Great+79.4%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.13–$29.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Review moat
Okay3,893.69avg incumbent reviews — the moat a new listing must climb