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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.77avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great$10.07–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good642.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$174K$174K/yr · 122K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand