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precision razor
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Price range
Good$9.29–$31.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$360K$360K/yr · 126K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,292.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand