47
pravana hair color
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible$20.23–$20.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$262K$262K/yr · 153K searches
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,603avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand