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powder spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Good+43.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$369K$369K/yr · 356K searches
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Price range
Okay$4.36–$19.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,163.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand