57
powder puff
Launch itA $1.7M/yr market growing +8.8% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 2.4M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,992.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.24avg listing price — sweet spot $15–$100
Price range
Bad$3.42–$10.86cheapest to priciest tracked listing — scored on the share inside $15–$100