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powder foundation
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 3.0M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.53–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad32,798.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand