45
pot concealer
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Good$5.64–$36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$195K$195K/yr · 419K searches
Review moat
Okay2,783.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand