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posh spice wig
Skip itHigh returns (19.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Price range
Great$10.33–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good889.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$14K$14K/yr · 15K searches
Returns
Bad19.2%return rate — above 5% kills the launch gate
Signals High Returns