39
portable vanity
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great$58.10avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay$11.11–$282.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,921.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 123K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price