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57

pomade

Worth a look

Shows a $9.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 96Competition 35Returns 97Price range 80Avg price 88Brand share 25Review moat 21Quality gap 27

Market size

Incredible$9.1M

$9.1M/yr · 3.4M searches

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Price range

Great$8.92–$40.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad10,955

avg incumbent reviews — the moat a new listing must climb

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